On The Road Matches

Does Rugby League do enough to spread the game through taking matches on the road? In Australia it's common for this but to places the game is already played. It's a chance for people there to see top flight RL and creates goodwill between the club and the town they visit.

Then the more risky option of going to a place where the game isn't known and hoping for curious locals to come along. An initiative is going to Las Vegas which has been successful but travelling fans mask the fact that not too many US citizens attend. However, it gets media coverage and in that sense is a success. Plus it gradually wins over the US public. 

The Catalan Dragons in Perpignan, France took a game to Barcelona in 2019. They share a Catalan heritage so that was a help. Over 31,500 turned up when the average for the Dragons at home that year was 8,600. So what a success. It's not been done since and I don't know why but there must be reasons for that. 

So comparing the effect of that game on that year's total attendances with other years around it can be seen on the graph to the right. 2021 was lost to Covid in case you wonder why the gap. 

I did a different colour for 2019 but it does stand out regardless. Some may say it distorts the figures but it spreads awareness of the game and presumably was successful financially.

There is a risk in doing this sort of thing but surely well worth it for the reasons already mentioned. An average in excess of 10,000* for the only time in the Dragons history. I wonder if they will do something like this in future.

*The columns on each side of the graph are thousands. The years covered are from 2015 to 2025 (2025 one game only)

Picture source: Catalan Dragons.