Thursday, 2 August 2018

UK SL Attendances : 2016-18

Attendances have been advancing in the UK over some time but for the last few years, they have slipped slightly. SL wants to reduce the number of teams they claim to increase the standard. However, it's really to provide greater TV revenue to each team competing. The stupidity of that logic would turn the competition into a repetitious yawn fest. No, the numbers need to go up and hopefully from teams outside the northern heartland.

Anyway, to look at the data. Total attendees for the 23 rounds of regular matches has decreased 6.4% over the last two years. A breakdown by clubs comparing 2016 and 2018, best to worst are:

Pluses: Hull FC (+6.7%) Huddersfield (+5.5) St Helens (+3.3) Hull KR (+2.4) Castleford (1.7).

Minuses: Wakefield (-1.5%) Warrington (-9.2) Wigan (-13.1) Widnes (-13.2) Catalan (-14.4) Salford (-18.3) Leeds (-19.4).










SUPER LEAGUE 2016-18 Excl Super 8's


2018 2017 2016

1 Leeds 12,807 Leeds 14,950 Leeds 15,886

2 Hull FC 12,175 Wigan 13,983 Wigan 13,541

3 Wigan 11,773 Hull FC 11,661 Hull FC 11,407

4 St Helens 11,479 St Helens 10,749 St Helens 11,116

5 Warrington 10,088 Warrington 10,478 Warrington 11,112

6 Catalans 8,354 Catalans 8,777 Catalans 9,764

7 Castleford 7,848 Castleford 8,734 Hull KR 7,775

8 Hull KR 7,965 Leigh 6,522 Castleford 7,719

9 Huddersfield 5,721 Huddersfield 5,842 Widnes 5,643

10 Wakefield 5,244 Widnes 5,767 Wakefield 5,322

11 Widnes 4,898 Wakefield 5,287 Huddersfield 5,422

12 Salford 2,966 Salford 4,455 Salford 3,630


Magic W/E 64,319 Magic W/E 65,407 Magic W/E 68,276

Total 1,178,800 Total 1,244,664 Total 1,259,996

Avg 8,542 Avg 9,019 Avg 9,130









Leigh was not included in the percentages as they were only there for the 2017 season. Poor weather early in the 2018 season wasn't helpful and Leeds may have been affected with major stadium improvements. Widnes and Salford were already low so sizable drops in numbers was the last thing they needed. The Magic Weekend was down 5.8% for the last two seasons.

Summary: New teams would enliven SL and if Toronto was able to join in 2019, that would be the sort of change that would add new interest. It would also add a new market in Canada to the game, increasing sponsorship opportunities and media opportunities. There is enough talent to increase the number of clubs, but doing so while maintaining (or increasing) revenue is the issue.

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